Much to the disappointment of the after-lunch courtroom crowd, Dr. Krugman’s collection of Rolling Stone ads were not displayed on the Elmo screen, but merely described, one after another, as containing an appeal to youth, and as maintaining a continuity of theme over the years, even decades– the Marlboro Country and Newport ads especially.
Dr. […]
After enduring today’s events, we have come up with a few tips to help expert witnesses who are testifying:
1) Read everything you have ever written on your topic and imagine how it could possibly be interpreted against you (for example, how it could be cast by the defense to make you look self-contradictory or […]
Dr. Dean Krugman, an expert in Mass Marketing and Marketing Communication, was a witness this afternoon for the DOJ, presenting several 6-inch thick, wire spiral-bound books containing 11″ x 17″ color copies of every cigarette ad that ever ran in Rolling Stone magazine from 1974-October 2004. A huge color Rolling Stone magazine cover featuring […]
From the DOJ’s witness list:
Krugman, Dean M., Ph.D.
US Expert Witness
Dr. Krugman, Professor and Head of the Department of Advertising and Public Relations at the University of Georgia.. Over his distinguished career, Dr. Krugman has held positions including:
–1975-1978: Assistant Professor of Marketing, Illinois State University
–1979-1983: Associate Professor, Michigan State University
–1983-1996: Professor, University […]
Testimony of Dean Krugman, Ph.D.
From the DOJ’s Witness List:
Krugman, Dean M., Ph.D.
US Expert Witness
Dr. Krugman, Professor and Head of the Department of Advertising and Public Relations at the University of Georgia.. Over his distinguished career, Dr. Krugman has held positions including:
–1975-1978: Assistant Professor of Marketing, Illinois State University
–1979-1983: Associate Professor, Michigan State […]
THU AM: Webb Grills Chaloupka on Price Elasticity, Marlboro Friday and MSA: Do Companies Price because of Market Conditions, or to Attract Kids? Kessler Wonders Why Price-Sensitive Teens Smoke Premium Brands
Philip Morris’ Thomas J. Frederick is grilling Dr. Dolan on the company’s efforts since 1999 to reduce retail visibility and to “responsibly address the complex issues related to its business.”
He has caught Dr. Dolan out on a document Dr. Dolan claimed showed that Philip Morris’ Corporate Responsibility Program was intended to create credibility for […]
When a person first comes into Courtroom #19 on the 6th floor, takes a look around and gets the lay of the land, often the first question is, “WHAT?? You mean this table-full of kids is taking on these two-tables-full-plus of old pros??” And that person may well go on to say, “Oh, jeez, even […]
Testimony of Frank J Chaloupka, Ph.D.
From the DOJ’s Witness List:
Chaloupka, Frank J., Ph.D.
US Expert Witness
Dr. Chaloupka is a Professor at the College of Business Administration, Department of Economics, and School of Public Health, Center for Health Services Research, at the University of Illinois at Chicago(”UIC”). Dr. Chaloupka also serves as the Director, Health […]
A report examines tobacco industry statements in the trial