Testimony of Dean Krugman, Ph.D.

December 14, 2004 1:31 am by Gene Borio

Testimony of Dean Krugman, Ph.D.

From the DOJ’s Witness List:

Krugman, Dean M., Ph.D.

US Expert Witness

Dr. Krugman, Professor and Head of the Department of Advertising and Public Relations at the University of Georgia.. Over his distinguished career, Dr. Krugman has held positions including:

–1975-1978: Assistant Professor of Marketing, Illinois State University

–1979-1983: Associate Professor, Michigan State University

–1983-1996: Professor, University of Georgia

–1996 to present: Department Head, Department of Advertising and Public Relations, College of Journalism and Mass Communication, University of Georgia.

Dr. Krugman has published over thirty scholarly, peer-reviewed articles in the area of marketing and mass communications and is the author of a book entitled Advertising: Its Role In Modern Marketing. Dr. Krugman has published articles on tobacco marketing, including an article entitled “Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines” published in 2000. Dr. Krugman has served as a reviewer for numerous scholarly journals, including the Journal of Broadcasting, Electronic Media and the Journal of Marketing Research, and is currently a Member of the Editorial Board of the Journal of Advertising. Dr. Krugman has served as a consultant on marketing and mass communication to numerous companies, including Caterpillar Inc. and Texas Instrument.

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