WRITTEN DIRECT EXAMINATION OF JOSEPH MULHOLLAND, Ph.D.

April 22, 2005 8:02 am by Gene Borio

Apr 22, 2005, 9:20 AM (Corrected file download)

Get ready for some contentious testimony this Monday, April 25. Dr. Mulholland is testifying under subpoena, against the wishes of both himself and the FTC, and his written direct, prepared by the Defense, is riddled with markups and corrections.

The testimony covers the history of FTC investigations and regulations and/or Dr. Mulholland’s own reports on:

–the effects of advertising on consumption
–the effects of advertising on youth smoking
–risk perceptions among smokers of low-yield cigarettes.
–the Premier and Joe Camel brou-ha-has
–The 1989 Surgeon General’s Report (25 Years of Progress)

and

–”The FDA’s misuse of the FTC’s tar and nicotine numbers”
This item concerns Dr. David Kessler’s March, 1994 request to the FTC for historic tar/nicotine numbers, and the resulting chart of tar/nicotine levels, 1982-1991–a much-disputed aspect of Dr. David Kessler’s testimony back in September. Dr. Mulholland was personally involved in generating the data, and wrote a memo describing problems with the data.

Yes, for those a bit confused, understandably, next week is supposed to be in recess, but an exception is being made for Dr. Mulholland’s testimony.

The Written Direct Testimony is a graphic file, so it is quite large, almost 4mb:

PDF file of the WRITTEN DIRECT EXAMINATION OF JOSEPH MULHOLLAND, Ph.D.

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