Archive for April, 2005

DAY 91: Willard on PM-USA’s YSP Program

Tuesday, April 12th, 2005

Apr 12, 2005, 1:25 PM
HOWARD A. WILLARD III, the Senior Vice President, Youth Smoking Prevention and Corporate Responsibility at Philip Morris USA, took the stand after the morning break, and faced harsh questioning on how serious PM was about his department.
–PM has stocked the department with people–including top management and he himself–who came […]

DAY 90: Eubanks Questions Philip Morris’ “Integrity”

Monday, April 11th, 2005

“We believe in operating with integrity, trust and respect, both as individuals and as a company. We conduct ourselves within both the spirit and the letter of the law, regulations, agreements and policies that govern us. We are honest with one another and with our stakeholders, fully disclosing all appropriate information, and not just […]

Kessler Denies Subpoenas for Myers, CTFK

Sunday, April 10th, 2005

Apr 10, 2005, 11:50 PM
On Friday, April 8, Judge Kessler denied Defendants’ request to serve subpoenas duces tecum (ie, for documents) on remedies witness Matt Myers and The Campaign for Tobacco-Free Kids.
The Defense badly erred last March 24 in court, when they represented they were requesting all they really needed in regards to […]

DAY 89: Szymanczyk Grilled on Corporate Responsibility Initiative

Thursday, April 7th, 2005

Apr 7, 2005, 8:19 PM.
Updated to reflect the fact that Thursday was Day 89, not 90, and Mr. Szymanczyk’s height is closer to 6′8″, not a measley 6′5″
DOJ attorney Sharon Eubanks is stuggling mightily to get PM USA CEO Michael Szymanczyk to admit that Philip Morris’ $100 Million/year corporate responsibility program is […]

DAY 88: VISCUSI: Public Health Victorious Long Ago; Quit Beating a Dead Horse

Thursday, April 7th, 2005

Apr 6, 2005, 11:53 PM
Poor Dr. Kip Viscusi couldn’t get a break on the witness stand Wednesday. Even Defense’s own attorney, Lorillard’s Michael Minton, referred to rival Harvard professor Jon Hanson as ” Dr. Hanson.” By that time, however, Dr. Viscusi had calmed down and was able to take MR. Hanson’s elevation in professional status […]

DAY 88: Crocker Undercuts Viscusi Testimony on Risk Perception

Wednesday, April 6th, 2005

Apr 6, 2005, 12:44 PM
DOJ attorney Elizabeth Crocker seems to be doing a good job of diminishing the impact of W. Kip Viscusi’s testimony on surveys concerning risk perception.
Dr. Viscusi is certainly the closest thing to a heavyweight the Defense has yet offered:
He is the John F. Cogan, Jr. Professor of Law and Economics at […]

it’s only brand switching

Wednesday, April 6th, 2005

“I am always amused by the suggestion that advertising, a function which has been shown to increase consumption with virtually every other product, somehow miraculously fails to work for tobacco products.” Emerson Foote, former president and chairman of the board of McCann-Erickson.

DAYS 86, 87: The Mature Mr. Semenik

Wednesday, April 6th, 2005

Apr 6, 2005, 12:44 PM
DOJ attorney Elizabeth Crocker seems to be doing a good job of diminishing the impact of W. Kip Viscusi’s testimony on surveys concerning risk perception.
Dr. Viscusi is certainly the closest thing to a heavyweight the Defense has yet offered:
He is the John F. Cogan, Jr. Professor of Law and Economics at […]

UP NEXT: Exhibits

Monday, April 4th, 2005

Apr 4, 2005, 5:05 PM
It may be a short day tomorrow. Dr. Richard J. Semenik will finish up within the first 1/2 hour, and then the court will address outstanding exhibit issues for perhaps 6 witnesses.
W. Kip Viscusi will testify Wednesday, and Mr. Szymanczyk on Thursday.

NEXT UP: LeBow, Semenik, Szymanczyk, Viscusi

Monday, April 4th, 2005

1. Vector Group CEO BENNETT LeBOW, on Liggett’s various settlements
2. Montana State University Dean RICHARD J. SEMENIK, Ph.D.,
3. Harvard Law School economist, W. KIP VISCUSI
4. Philip Morris USA Chairman and CEO MICHAEL SZYMANCZYK.