Comments on: TIP FOR WITNESSES: Read Your Depositions

By: krueger

krueger — Mon, 27 Jun 2005 21:03:30 +0000

Lucky Strike has a brand-new salesman. He is “Scoop,” an animated character who made his television debut with Dorothy Collins. Superimposition teamed up this happy pair to dance and sing the bright new song for Luckies’ current theme –”It’s Toasted.” “Scoop” is also the leading man in a series of all-cartoon commercials, now scheduled for all Lucky Strike TV programs.
Lucky Strike ad, 1954
http://tobaccodocuments.org/pollay_ads/Luck04.08.html

Hurray! Cartoons selling cigarettes. Who says Joe Camel was the first?

Oh I’m sorry; did you want to bash Ms. Rosen some more? Please go ahead.

By: tobacco observer

tobacco observer — Sun, 26 Jun 2005 14:38:49 +0000

Maybe plaintiffs won’t be able to remember minor details exactly the same way years after original depositions are taken, but its not at all unreasonable or “nitpicky” to ask that they at least be consistent about the memories that form the basis for the lawsuit.

Forget for the moment her disingenuous comments about smoking cigarettes for over thirty years before learning that smoking can cause cancer. Forget that she had previously sued (and won) for the same disabilites caused by a car accident that she later attributed to smoking.

Ms. Rosen, by her own admission only smoked the defendant’s cigarettes in the 1950s. Her fundamental claim in this case is based on the legal theory that the first cigarettes she smoked caused her to become addicted, and that therefore the manufacturer of those cigarettes should be held liable for all subsequent smoking related injury.

Given the nature of that claim, its not unreasonable to expect that she at least get her story straight about what kind of cigarettes they were.

If Ms. Rosen only remembers that her first cigarette was a Lucky strike at trial, that means she really didn’t know what kind of cigarettes she started smoking in at the time she filed the lawsuit. The premise of the case is suspect.

By: krueger

krueger — Thu, 16 Jun 2005 22:19:05 +0000

Selma Rosen’s first cigarette was in 1955. She now remembers it was a Lucky Strike.

A few Lucky Strike ads from the years leading up to that:

1950: Lucky Strike hit parade: that wonderful new invention TV, sings the praises of Lucky cigarettes:
http://tobaccodocuments.org/pollay_ads/Luck05.09.html

1951: cigarettes are outdoors, health, romance
http://tobaccodocuments.org/pollay_ads/Luck08.14.html

1951: smoking is exciting possibilities, patriotism, and getting the guy:
http://tobaccodocuments.org/pollay_ads/Luck08.15.html

1951: Marlene Dietrich smokes Luckies; scientific tests prove Lucky milder:
http://tobaccodocuments.org/pollay_ads/Luck10.01.html

1951: cigarettes are outdoors, health, success, fun
http://tobaccodocuments.org/pollay_ads/Luck05.17.html

1952: smoking is cool, girls smoke:
http://tobaccodocuments.org/pollay_ads/Luck04.14.html

1952: upscale, desirable women smoke:
http://tobaccodocuments.org/pollay_ads/Luck05.10.html

1952: be happy go lucky; girls smoke:
http://tobaccodocuments.org/pollay_ads/Luck05.14.html

1953: attractive young woman smoking Lucky:
http://tobaccodocuments.org/pollay_ads/Luck11.12.html

1954: cartoon character pushes Lucky cigarettes on TV:
http://tobaccodocuments.org/pollay_ads/Luck04.08.html

1955: beautiful movie star Rita Gam smokes Luckies:
http://tobaccodocuments.org/pollay_ads/Luck06.05.html

1955: smoking is good times, watching TV with your guy:
http://tobaccodocuments.org/pollay_ads/Luck11.15.html

1955 time to light up:
http://tobaccodocuments.org/pollay_ads/Luck04.07.html

In 1955 Selma Rosen lights up.