[S]ix leading public health groups on Jun 29, 2005, filed a motion to intervene and become parties to the case. Because the government weakened the remedies it is seeking, “the interests represented by the proposed intervenors are no longer being adequately represented,” the motion states. The motion was filed by the Tobacco-Free Kids Action Fund, American Cancer Society, American Heart Association, American Lung Association, Americans for Nonsmokers’ Rights and National African American Tobacco Prevention Network. Judge Kessler granted this motion to intervene on July 22, 2005.
Despite the government’s recent actions, this case still has tremendous potential to fundamentally reform the tobacco industry and reduce the death and disease caused by tobacco use in our country. In addition to the smoking cessation program, other remedies being sought include:
* Requiring the tobacco companies to fund programs to keep kids from starting to smoke and other public education campaigns.
* Restricting tobacco advertising, sponsorships, promotions and other marketing.
* Banning terms like “light” and “low-tar” that mislead smokers into believing that some cigarettes are safer than others.
* Public disclosure of industry scientific, marketing and sales data.
* Fining the tobacco companies if goals for reducing youth smoking rates are not achieved.
* Appointing independent monitors to ensure the industry does not continue to violate the law in the future.
Public Health Intervenors Documents:
Proposed Final Judgement and Order
Proposed Final Judgement and Order (red line for the Court)
Detailed Summary of Remedies