Tobacco On Trial

The PDF is Here

EXCERPT:

Websites

• Where the corrective statements are displayed on the websites

• Size, color, and font of the on-screen text

• Background color

• How much text is on each page of the site

• Should the statements be available in Spanish?

END EXCERPT

FULL TEXT:

APPENDIX B

Corrective Statements – Implementation Details

Cigarette Box Onserts

• Ease with which consumers can access, unfold, and review the onsert

• Placement of text on the front of the insert versus inside a folded onsert

• Size of the onsert (unfolded and folded)

• Size, font, and color of the headline

• Size, color and font of the text on the inside panel(s)

• Color of background

• Should the statements be translated into and published in Spanish as well?

TV ads

• Size, color, and font of the on-screen text

• Background color

• How much text on-screen at a time

• Length of time each set of text stays on the screen

• Quality and volume of the announcer’s voice

• Rate at which the announcer speaks

Websites

• Where the corrective statements are displayed on the websites

• Size, color, and font of the on-screen text

• Background color

• How much text is on each page of the site

• Should the statements be available in Spanish?

Newspapers

• Size, color, and font of the text

• Relative sizes of the headline, body text, and tagline

• Background color

• Layout

• Schedule for publication

• Should the court require the defendants to publish the ads in the online versions of the newspapers as well?

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