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Bexon, Robert L.
US Fact Witness
Robert L. Bexon, President and CEO, Imperial Tobacco Company Limited ("ITL"), August 27, 2000 to present President and COO, ITL, July 4, 1999 to August 27, 2000 SECONDMENT TO Brown & Williamson ("B&W"): Senior Vice-President, Marketing & Sales, B&W, September 1, 1995 to July 4, 1999 (secondment approved by Don Brown, CEO and Chairman of the Board, ITL), Ulrich Herter (Managing Director, BAT plc), and Nicholas G. "Nick" Brookes (B&W CEO and Director Americas and Pacific ("AMPAC") Region for BAT)
- AMPAC Region, Nick Brookes' regional marketing director beginning with Battalion restructure of BAT in Jan. 1996 until July 4, 1999
- Vice-President, Marketing, ITL, October 10, 1991 to Sept. 1, 1995
- Director, Marketing Strategy & Development, ITL, November 11, 1985 to October 10, 1991
- Manager, Product Packaging & Development, ITL, June 24, 1985 to November 11, 1985
- Marketing Planning Associate, ITL, February 2, 1982 to June 24, 1985
- Creative Services Manager, ITL, June 1, 1981 to February 1, 1982
- Manager, Research Group, ITL, October 1, 1980 to June 1, 1981
- Consumer Research Manager, ITL, January 1, 1980 to October 1, 1980
- Sales Planning Manager, ITL, March 1, 1978 to January 1, 1980
- Assistant Manager, Sales Forecasting, Marketing Research, ITL, June 1, 1978 to March 1, 1978
- Manager, Marketing Information, Ontario Region, ITL, March 9, 1977 to June 1, 1978
- Supervisor, Marketing Information, Ontario Region, ITL, October 11, 1976 to March 9, 1977
- Sales representative, Ontario Region, ITL, May 6, 1975 to October 11, 1976
Robert Bexon is expected to testify by deposition designation concerning 1) B&W and BATCo corporate conduct and positions, including corporate statements about smoking and health; the addictiveness of nicotine; marketing to youth and "low tar/low nicotine" cigarettes; 2) predicate acts constituting the pattern of racketeering activity through which B&W participated in the conduct, management, and operation of the affairs of the Enterprise, including B&W's and BATCo's marketing activities and company or industry knowledge regarding marketing and public statements regarding advertising, merchandising, and promotional activities; 3) B&W's and BATCo's marketing activities related to youth and "low tar/low nicotine" cigarettes; 4) company or industry knowledge regarding youth smoking issues and public statements concerning the voluntary restrictions or codes; and 5) claims about "low tar/low nicotine" cigarettes in the marketing of such cigarettes and efforts to market less hazardous cigarettes.
Source: United States' Factual Memorandum Pursuant to Order #470, Section V (tab 1)