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Burrows, Diane S.
US Fact Witness
Ms. Burrows worked for Defendant R.J. Reynolds from 1979 to 1993, rising from work in the library to become a Senior Marketing Manager for the company's Camel brand. During her career at Defendant R.J. Reynolds, Ms. Burrows served in the following positions:
- 1979 Library
- early 1980s Marketing Research and Forecasting
- 1989 Brand Marketing Forecasting
Ms. Burrows was a company leader in conducting market forecasting focused on increasing the company's share of the youth market, and studying the effect of price on sales to youth. For a memorandum she wrote regarding the effect of price sensitivity by age and sex of smokers, she used data regarding 12 to 17-year-olds. One of her memoranda concerned increasing the popularity of the Camel brand to youth.
Source: United States' Factual Memorandum Pursuant to Order #470, Section V (tab 1)