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Creighton, Francis
US Fact Witness
Ms. Creighton currently works for R.J. Reynolds as a Senior Vice President of Marketing and is in charge of the Camel, Salem, Winston & Doral business units, as well as Reynolds' sales analysis and planning group. This group is responsible for the oversight of Reynolds' sales tracking system, which monitors market share information for the company. Ms. Creighton began working at R.J. Reynolds Tobacco International in 1981 as a marketing researcher. In 1983, she transferred over to Reynolds' domestic tobacco company, and began working in its marketing research department. From 1983 until 1989, Ms. Creighton held several positions in the brand research area, where she worked on the design of different types of market research testing, the analysis of sales information and market research testing, and the reporting of the market research results to the Reynolds brand teams. In 1989, Ms. Creighton transferred to the marketing department, where eventually she joined the Magna brand marketing team for one year. In 1991, Ms. Creighton became a senior marketing manager for the Winston brand. In 1995, she became Director of the Camel brand business unit and was promoted in 1997 to Vice President of that same unit. Ms. Creighton held that position until 2002, when she was assigned her current position. Ms. Creighton has long been involved in R.J. Reynolds' marketing activities as well as its monitoring of the market shares of its products. She has worked extensively on efforts to increase the number of 18-21 year old smokers using R.J. Reynolds products and has looked at the effect of Reynolds' marketing efforts on youth smokers as well. Ms. Creighton's testimony will occur during the youth marketing section of the United States' case.
Source: United States' Factual Memorandum Pursuant to Order #470, Section V (tab 1)